My first craft show; Lessons learned

So I had my first craft show yesterday, and I'm a little disappointed but I'm not looking at it as a failure.  Lets call it a dress rehearsal.

First of all, it wasn't very well advertised.  The show was in conjunction with a school competition and wasn't advertised to the public, but I thought for a $10 entry fee what do I have to lose. The organization of the event wasn't the greatest.  From what I understand the event planer wasn't even sure if the craft show portion was going to happen at all due to all the rules from the school and liability laws.  Also, my booth and about 7 others were put in a room out of the main traffic areas, which cut our visibility in half.  We did get some traffic but there was never a steady stream of people, and I'm not sure if the booths in the main areas did any better because they were packing up early.  Lesson one: Research the event

Stitch 1 Stitch 2 booth

Secondly, it was me.  Although I think my stuff is pretty darn cute, it seems I was targeting the wrong audience.  The show was during a dance competition, so the things that were selling were very girly girl things.  Sequenced headbands & mittens, jewelry, Scentsy and of course any booth that sold food.  I took baby clothes, mittens, totebags, and some key-chain wallets.  I got a lot of "cute stuff, but I don't have babies to buy for anymore" comments.  Lesson two: Target the expected audience.

But it wasn't all a total waste of time.  I did get to make a few new connections, see some people I haven't seen in awhile, and practice setting up and tearing down my booth.  I'm already thinking of what I can do to make improvements for next time.  Being able to accept credit cards would be one, although it wouldn't of done me much good yesterday because those who did; had trouble getting a cell signal.  A tv tray would of made a nice little table to put the cash box behind the display table or even as an extension of the display table to put business cards and my portfolio.  A framed sign with my name and business info would be nice too, so I don't have to print a new one each time and looks more professional than a handwritten one.  And the last thing, when bringing a mannequin for display purposes, don't forget the stand.  I had a baby mannequin I was going to use, but forgot the stand at home so the mannequin was pretty much useless.